Boomerang — Campaign Management Platform (Media Buyer Dashboard) — Product DesignerProblem: Complex and slow campaign setup process, high error rate, lack of control at each step.
Solution: Multi-step dashboard with sequential flow: traffic source selection → budget & targeting → payment → offer selection → campaign results. Implemented reusable payment profiles and clear metrics table.
Result: Significant reduction in campaign launch time, fewer setup errors, convenient results analysis (clicks, conversions, sales, CR).
Tools: Figma.
Boomerang — Nightfall City (Social Gaming Platform) — Product DesignerProblem: Users left due to associations with real betting, aggressive marketing, and lack of trust.
Solution: Friendly landing page in dark superhero theme emphasizing entertainment without real money or pressure. Added advantages, player ratings, transparent disclaimers, and gentle onboarding flow.
Result: Positive dynamics in engagement and session depth — more users reach key action and try the game scenario.
Tools: Figma.
Boomerang — Lottery Platform (International Lottery Format) — Product DesignerProblem: High doubt and drop-off at early stages due to unclear mechanics and low trust.
Solution: Clear structure with “How to Play” section, results page, transparent rules, responsible gaming blocks, and disclaimers. Removed visual and cognitive overload, strengthened user journey logic.
Result: Increased trust and simplified participation — users understand mechanics faster and reach action quicker.
Tools: Figma.
Boomerang — Sports Hub Platform (Live Matches & Betting Redirect) — Product DesignerProblem: Users did not immediately see live events, got lost in content, and transitioned to action slowly.
Solution: Dynamic multi-page hub with dense first screen: highlighted live match, upcoming games block, quick access to streams and partner placements. Shortened path from interest to action.
Result: Improved engagement and transitions to key actions through logical structure and fast content access.
Tools: Figma.
Boomerang — Hotel Selection Platform (Curated Hotel Booking) — Product DesignerProblem: Overloaded aggregators and lack of trust in hotel selection quality.
Solution: Curated multi-page site focused on top options: real photos, prices, ratings, reviews. Removed promotional overload, strengthened logical booking path.
Result: More confident decision-making and increased booking transitions through clean structure and trust-building elements.
Tools: Figma.
Boomerang — Fantasy Sports Platform (Fantasy Football Landing) — Product DesignerProblem: High entry barrier and weak motivation to build teams and place bets.
Solution: Dynamic landing page with format advantages, player list by position, “Your Team” block, and match predictions with odds. Simplified path to registration and action.
Result: Positive growth in registrations and key actions through intuitive logic and emotional engagement.
Tools: Figma.
Gazelkin (B2C Logistics & Delivery) — Cost Calculation Calculator — Product DesignerProblem: Outdated cost calculator did not reflect current processes, not mobile-adapted; 63% mobile traffic, high drop-off due to inconvenient interface.
Solution: Modern calculator with up-to-date filters, intuitive interface, and full mobile adaptation.
Result: +6.5% to cost calculation conversion, -12.3% to bounce rate, +1 min 45 sec to average time on page, +5.2% to customer loyalty (NPS).
Tools: Figma.
Gazelkin (B2C Logistics & Delivery) — SPB Payments Integration — Product DesignerProblem: High demand for cashless payments, but terminals economically unfeasible; customers spent time entering details in banking apps.
Solution: Integrated Fast Payment System (FPS) into driver app: QR code generation directly in order for instant customer scan & pay.
Result: Significant increase in cashless payments share, reduced cash handling costs, faster service, higher customer loyalty, increased average check, fewer payment disputes, improved driver satisfaction.
Tools: Figma.
Gazelkin (B2C Logistics & Delivery) — Garbage Collection Service — Product DesignerProblem: Frequent customer requests to remove old furniture/waste during delivery; no integrated solution, need to coordinate multiple companies.
Solution: Launched promotional page with “Garbage Removal” service and cost calculator to test demand without heavy infrastructure investment.
Result: High interest in the service, improved convenience (everything in one place), significant growth in key metrics through unified logistics and no timing mismatches.
Tools: Figma.
